beo arrange pre departure briefings as a valuable part of an institution’s recruitment strategy.
These are aimed at students who:
pre departure briefings serve the dual function of increasing conversion ratios whilst at the same time contributing to future recruitment. A particularly cost effective way of carrying out such briefings is by using beo video conferencing equipment allowing university staff to conduct the briefing simultaneously to several beo offices. We would also normally arrange alumni to attend the briefing adding further to the efficiency and effectiveness of the event.
Alumni are an essential part of any recruitment strategy and can be extremely effective when integrated appropriately. beo assist partner institutions in such integration by coordinating alumni events, arranging testimonials, providing event space, and linking social media of alumni to appropriate local marketing channels. Particularly effective is integrating alumni into seminar-, tutorial-, or lecture- based promotional events.
In an environment where basic university presentations are no longer effective promotional tools, academic-led demonstration tutorials and seminars – that ideally incorporate existing students at home (through video conferencing), alumni in the host country, and then a prepared (by beo) audience of potential students – are very good for subject-targeted recruitment.
Similar in objectives to the academic seminar, an academic lecture will attract students interested in a specific subject area and so is good for targeted recruitment. In addition, such activities contribute to the overall profiling of the institution in the market. In arranging such events, beo will always try to bring in alumni to facilitate questions and interaction during the lecture, and then to talk to potential students in the social event usually held after such a lecture.
beo organize academic-based panel discussions incorporating groups of institutions that are leaders in a specific academic field. This acts as a way of promoting and profiling the subject area as well as identifying the leading players in the field.
